Generated Awards
MAY 26, 2026 · LAVAN CHELSEA, NEW YORK
IN PERSONAI Creator Sprint Challenge
Eight hours. Real briefs.
The most talented AI creators in NYC.
Welcome to the next frontier in Hackathons.
THE SPRINT
A new kind of creative competition built for a new era of human-directed AI production.
Hand-selected creators. Real brand briefs. The best generative tools on the planet. And at the end of the day, your finished work screened at room scale in Lavan Chelsea's immersive projection environment, in front of the people who will define this industry.
Eight hours from brief to broadcast-quality commercial. Five winners take home Apple hardware. And 1st place earns a direct nomination into the Generated Awards the following night.
THE BRIEFS
Real brands Real briefs
HOW IT WORKS
One day
One brief Infinite possibility
You arrive at Lavan Chelsea with your skills, your instincts, and your tools. We provide the brief: a real brand, a real product, a real creative opportunity to design a campaign to specifications. From that moment, the clock starts and the work begins. Eight hours to concept, generate, direct, edit, and deliver a broadcast-quality 60-second commercial.
Pick Your Brief
Multiple real brands, real products. Revealed on-site when the doors open. Choose the one that fires you up — and go.
Build With the Best Tools
Any model, any platform — Runway, Sora, Kling, Veo, Pika, whatever gets the work done. The tools available today are extraordinary. The question is what you do with them.
Screen It Big. Win the Night and the Hardware.
Every entry plays in Lavan's full immersive projection environment. The jury picks five winners live — all five take home Apple hardware, and 1st place earns a direct nomination into the Generated Awards ceremony the next evening.
When the sprint ends, every entry is screened in Lavan's immersive projection room — where your finished work comes alive at room scale, with the sound, fidelity, and visual impact most creators have never had the chance to experience with their own output. It is the ultimate reveal for a day of inspired work. And the five best of the day take home Apple hardware worth keeping.
THE VENUE
The room that changes what you think is possible
Lavan Chelsea is one of New York City's most spectacular event venues — a fully immersive projection environment that transforms finished video work into a room-scale cinematic experience.
When the sprint ends and the screening begins, your work doesn't play on a monitor or a standard projector. It fills the room. Every frame, every sound, every creative decision you made in those eight hours — experienced at a scale that very few creators have ever had the privilege of seeing with their own work.
This is the frontier. The best generative AI commercial work, made in real time, by the best creators in the world, screened at the scale it deserves. That is the Generated AI Creator Sprint Challenge.
The creators.
Hand-selected. The most talented AI commercial creators working today — curated, not crowded.
The brief.
Real brands, real products, real commercial opportunities. Work that could genuinely run.
The tools.
The best generative AI platforms available. Your vision is the only limit.
The outcome.
Broadcast-quality, polished, finished commercial work — made in eight hours and screened at full scale.
THE RULES
Six rules No exceptions
No apologies
AI-first
At least 80% of the video must be AI-generated. Any tool, any model — your workflow, your call.
60 seconds maximum
Tight, punchy, commercial. This is advertising. Every second is earned.
Real briefs, revealed on-site
Multiple brand briefs are available when doors open. Pick yours. No head starts, no previews.
Teams of 1–3
Solo or squad. Form teams on-site or come prepared.
Original work only
Everything created during the event. No pre-built assets, no pre-rendered footage.
Final cut submitted by 10 PM
Upload before the clock runs out. Late submissions are out. This is a sprint.
PRIZES
Win hardware Win the nomination
Win the night
Five winners. Every one walks away with Apple hardware. And the best of the day — 1st place — earns a direct nomination into the Generated Awards ceremony, where their work screens in front of 200 of the most important people in AI commercial advertising.
AirPods Max
Spatial audio, adaptive noise cancellation, and an over-ear design crafted in premium aluminum. The most immersive wireless headphones Apple makes.
Studio Display
27-inch 5K Retina display, 600 nits of brightness, and nano-texture glass option. The professional's reference monitor for color-accurate creative work.
Automatic nomination into the
Generated Awards™ ceremony
Their work screens the following night in front of 200 of the most important people in AI commercial advertising.
TOOLS
Use anything
There are no restrictions on which AI tools or models you use. Here are some of the ones previous participants have used.
SCHEDULE
May 26, 2026
One continuous session from first coffee to final trophy.
The day starts with a briefing and ends with a screening. In between: eight hours of focused, caffeinated, high-stakes creative work at one of New York's finest venues. Lunch and dinner provided. Wi-Fi and power throughout. The only thing you need to bring is your laptop and your best instincts.
FAQ
Frequently Asked
No. You can compete solo or form a team of up to three on-site. It's your call.
Yes. There are no restrictions on which AI tools or models you use. Runway, Sora, Kling, Midjourney — whatever gets the work done.
Multiple real brand briefs are available on-site when doors open. Pick the one that inspires you.
Bring your own laptop. Wi-Fi, power, and refreshments are provided.
60 seconds or under. Standard video formats accepted (MP4, MOV). Upload before 10 PM.
All five winners take home Apple AirPods Max and an Apple Studio Display. 1st place also receives an automatic nomination into the Generated Awards™ ceremony the following night.
No. The brief is revealed on-site. All work must be created during the 8-hour session.
Participation is by invitation. Apply through the site or reach out to the Generated. team directly.
Think you belong in this room?
Participation in the Generated AI Creator Sprint Challenge is by invitation. If you're an AI commercial creator doing work at the highest level — or you know someone who is — we want to hear from you.