Generated Awards
ABOUT GENERATED.
Human vision.
Machine velocity.
Generated. is the first-ever awards show dedicated to AI-generated commercial advertising video — where the most creative minds in advertising harness the most powerful generative tools on the planet to produce work that stops thumbs, wins accounts, and rewrites what's possible at incredible speeds.
We're not celebrating AI.
We're celebrating the humans who wield it.
THE BIG IDEA
What does excellent look like when human creativity leads and AI executes?
In the GenAI universe, the discourse moves faster than the tooling. Everyone has opinions on the models, the platforms, the prompts. But very few people are pausing to ask the question above.
Generated. answers it — live, on stage, in one room, on May 27th.
This is not a conference. This is not a demo day. This is an awards show — the first of its kind — where finished commercial work is judged, celebrated, and screened to an audience of the people who made it, the brands who commissioned it, and the platforms that powered it.
Be in the room where it happens.
WHY NOW
The creative stack is being
rebuilt in real time
Generative AI is moving at a pace that outstrips comprehension. New foundation models ship weekly. Inference speeds that seemed impossible six months ago are now table stakes.
And yet — nobody has paused to celebrate what's actually been made. The real work. The shipped campaigns. The jaw-dropping product spots, the sonic-first brand films, the viral social content that creative directors are whispering about in Slack channels and Discord servers.
The skepticism is real, too. Creators worry about attribution. Brands worry about quality. Audiences worry about authenticity. Generated. meets all of that head on — not by defending AI, but by showcasing human-directed excellence that makes the argument for itself.
THE FORCES AT PLAY
Five things happening
all at once
Video quality compounds monthly
GenAI video quality is advancing every 30–60 days. What was technically impossible last quarter is a template today.
Brands are putting money down
Brands are allocating $50K–$100K+ to test AI production pipelines. They need proof of concept in the form of actual great work.
The pipeline is broken
Talented AI-native creators and forward-thinking CMOs have no shared venue. Until now.
Tools need real briefs
Platform builders need creators who push their tools to the limit. Real commercial briefs are the best stress tests in the business.
The conversation needs a frame
The discourse around AI art and job displacement is loud and unresolved. Generated. reframes it around human craft and creative leadership.
WHO WE ARE FOR
A people-first community
Every decision — from the judging criteria to the seating chart — is made with this hierarchy in mind.
01Creators
The builders. The directors. The prompt engineers who are also cinematographers. The musicians who are also motion designers. The writers who can now see their scripts rendered in real time.
These are the people who understand that AI is a tool — a spectacular, unprecedented, game-changing tool — but a tool nonetheless. The vision, the taste, the judgment, the storytelling: that's still entirely human.
We are for developers, designers, producers, writers, art directors, filmmakers, VFX artists, musicians, and every creative technologist who is actively generating real commercial work — not demos, not proofs of concept, but work with real briefs, real clients, and real budgets.
02Platform Builders
The infrastructure behind the magic. AI video platforms, editing tools, music and sound design engines, voice and script tools, cloud rendering providers — any company whose growth depends on creators choosing their product for professional work.
Generated. is platform-agnostic by design. We support an open ecosystem — from well-funded incumbents to scrappy emerging startups — because the best tools should win on merit, not marketing spend. Our stage is a level playing field.
If your growth strategy includes creator adoption, this is the most targeted room you will find all year.
03Brands
The decision-makers. CMOs, creative directors, and brand managers who are actively asking: who are the next-generation creators in the AI advertising space, and how do we work with them?
Every brand in the room is evaluating their AI production pipeline. They have budgets to deploy, campaigns to ship, and a board asking hard questions about what generative AI means for their creative spend.
Generated. puts them face-to-face with the creators and platforms that can answer those questions with finished work.
MAY 27, 2026 · LAVAN CHELSEA, NEW YORK